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Our Brands


CR7 Footwear is an authenticity manufacturer located in Portugal.By providing a wide range of options for the fashion lovers who value premium craftsmanship, this brand collection is the door open to have a glimpse into Cristiano Ronaldo’s personal life and his style choices. We at MHG are proudly assigned as the sole franchisee for CR7 brand in Egypt and the Middle East by opening two stores during 2016 and 2017 in Cairo and  Alexandria and another new store was recently opened in June 2018.

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Sera Macaw

Sera Macaw creates an exquisite balances between “timeless” and modern” fashion. By advocating individuality inspired by the modern street, casual, yet still classy and chic women apparels style.
This brand has been recognized as a true fashion legend and has gained the confidence and the trust
of our customers which encouraged us to add men and kids collections to our production lines.

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Ajurs is a footwear and accessories store that serves A-class customers who are looking for comfortable, stylish and high-end brands. Ajurs limited caters to A++ customers and gives them an even more luxurious experience. The in-store experience of Ajurs limited will resemble a five-star hotel in terms of hospitality and service, everything will be handled with international standards.

Some Brands By AJURS

Click Below for full brand list as a copy of our profile*

Our History


was our first name where we began planting the seeds of growth before joining the umbrella “International group”hat assembled all of their factories and retails under one big name that eventually actualized to be “Mustafa Hashem Group (MHG) built by perseverance, sweat, blood, and an undying sense of beauty.



We opened our first store at the most important street for clothes in Cairo “Abas ElAkad St.” in Nasr City


Sera Macaw joined the oldest mall in Egypt “Genena Mall”



SERA MACAW brings its fashion to Tanta.



Zagazig gets its first SERA MACAW store, SERA MACAW’s debut store is on El-Qawmya St., one of the most popular and famous shopping streets in Zagazig City.


Swanky Group is created.


CR7 Footwear is launched, Our new brand is aiming men. We opened our first CR7 Footwear store in Alexandria at City Center Mall.


Posh Brands is Created.


We begin operating in Giza SERA MACAW.


We enter the commercial heart of Cairo We open our first SERA MACAW store in Qasr El-Nle St.


We deepen our coverage in Alexandria Sera Macaw in Alexandria for the first time at San Stefano Mall.


Sera Macaw expands in Alexandria by opening it’s second store at City Center Mall.



CR7 Footwear opened its door in New Cairo at Point 90 Mall.


SERA MACAW comes to 6th October Our maiden store in Mall Of Egypt.


SERA MACAW opened at the most important mall in El- Oubour City at Golf Citymall.


Our chain had expanded by taking over our first store at CFC under the name of Collezione.


SERA MACAW enters The Upper Egypt when we open our first SERA MACAW store in El-Menia.


The franchise was signed with the first apparel retailer in italy O.V.S



CR7 footwear opening a new branch at city stars.


Opening the first mega store ever in egypt on area of 1550 meters at city stars mall under the name of O.V.S



Ajurs founded and signed the first branch in mall of Egypt


Swanky Group


SWANKY Group is Established in 1-3-2016,
Swanky Group is an Egyptian fashion house

creating clothing and accessories for women
Swanky Group is a premier lifestyle retail

company that owns and operates a brand
in Egypt Like SERA MACAW


“We are leading a high fashion style with a significant brand serving the men’s, women’s and kids segments”.


“To inspire women you have to provide them with the latest fashion trends so they would feel empowered and confident through all day times”.


Mountain View

We at MHG are diligent partners at Mountain View to gracefully represent the heights levels of luxury.

We are one of the biggest shareholders in collaboration with Mountain View founders, demand perfection in every detail and offering privileged lifestyle, privacy, security and exceptional investment returns. Mountain View gives you an alternative view on life through luxurious housing projects in East and West Cairo, the Red Sea, the Mediterranean North Coast.
Mountain View dominates the Real State market by a unique mixture of local and international expertise resulting in a sophisticated type of life.

Posh Brands


“Posh Brands combines fashion with art by paying attention to the finest clothing details and
by providing first-class quality apparels. The company was established on 2015 and started by an acquisition of the Middle East Famous Footwear Franchise in Portugal which is named “CR7”.


“Our customer’s appearance speaks louder than our words and with Posh Brands, we assure our customers will be effortlessly elegant”


“Our mission is to go beyond our customer’s expectations and to provide them with the finest products on the market place”

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